Estonian Design Prize BRUNO


BRUNO Estonian Association of Designers` design award for creator of best Estonian product, author of best design project and the company practicing design management in an exemplary fashion.




In order to value design and the profession of designer, the Estonian Association of Designers decided in 2006 to start giving out the Estonian Design Award. The first Design Award was given out in the eighties by Tallinn Art Institute Department of Design at the initiative of Bruno Tomberg. Among the award-winners were very experienced professionals like Matti Õunapuu, Heikki Zoova etc. The Estonian Design Award has been named after the pioneer of Estonian design, founder of design department at Art Academy – Bruno Tomberg.


The Estonian Association of Designers wishes to present innovative, high-standard new products to the public that would prompt Estonians to consume domestic design and motivate entrepreneurs to involve professional designers in product development.  The recognition would encourage designers to create new interesting products and motivate them to learn about tendencies in design on the international level. For the design-knowledgeable entrepreneur participating in the competition with a designer and the public sector, product development from the aspect of design and design management would bring recognition and would be a good role model for others.  In the long-term perspective, the Design Award is a springboard for new products and brands to the international arena.


The winners of Bruno (2006-2008) have been: Martin Pärn, Annike Laigo, Mare Kelpman, Tarmo Luisk and ByRoller Ltd. A lot of noted works have delivered.


In 2008 a NEW CATEGORY FOR COMPANIES ° “Exemplary design management“ was created. EAD wants to encourage companies to take steps in order to increase competitiveness in application of design management and wants to give recognition to the Estonian companies who cooperate with professional designers for achieving success.


Over 10 Estonian companies have been nominees for European Design Management award ADMIRE. The companies Aquator and Thulema were among the winners in 2007. 




III  Estonian Design Award will be given out on September 24, 2010 in 3 categories


–    best product design

The best product design award goes to the designer and his/her team for an outstanding product or product series. The monetary award belongs to the designer. The manufacturing company will receive the right to use the emblem: Estonian Design Award / BEST PRODUCT DESIGN 2008 on its products and in advertising. 


–    best design project


For the best design project, the award goes to a designer or team for innovative and experimental product development or service design. 


–    exemplary design management


The award is given to the company that has implemented design in its strategic management, development of product or service; in shaping communication and creating the operational environment.



Terms and conditions


° All citizens (citizenship and higher education is not a prerequisite) working in the realm of design can submit an application to receive the design award.


° The works that have been completed during the past two years from the time of the competition (2008-2010) will be evaluated.


°  “Best product design” category product submitted in the competition must be in industrial or semi- manual production (in case of unique design or unrestricted product the decision is made by the jury).


° prerequisite of participating in the competition is the existence of the finished product


° Those wishing to participate in the “best design project” category can submit implemented or unimplemented design projects, incl service design projects in form of posters and prototypes and as digital presentations if necessary.


° it is possible to enter the competition with packages or other similar design products


° All companies that have filled in the questionnaire that helps to illustrate their brand value and present visual material about the product / service; communication (logo, company style, printed materials, web etc) and operational environment (office, fair design, transport, corporate attire etc.) can enter the category of  “exemplary design management.“


Criteria of evaluation:



level of innovation

environmental friendliness




brand value



suitable for realisation




° Application of the design award mainly takes place over the internet, on homepage. The applicants will be visible online and the award winners are shown with their winning works.  




1 Best product design 100 000,-EEK

1 Best design project   50 000,-EEK

1 Exemplary design management


1-6 Noted works


Benefit to award-winner:


 BRUNO award (folding golden orb) 

     Monetary award for winners of the competition in two categories: best design product; best design project

    The right to use the sign Estonian Design Award 2010 and Noted work

     Introduction of awarded and noted works in the media

  Participation in the nominees` exhibition (2 weeks)

      Data in the award catalogue and on the internet

      Media coverage of the competition

      The exhibition is accompanied by a nominees` book


The jury is international:


Jean Schneider (Fra) APCI, chair of DME Admire (European Design Management Award) 

Avril Accolla (It) vice-president of EIDD Design For All Europe

Lylian Meister (Est) dean, Estonian Academy of Art

Sanna Simola (Fin) The Finnish Association of Designers Ornamo; BEDA Board Member

Simone de Waart (NE) Material Sense


Award nominees` exhibition Sept 24 – Oct 8, 2010 in Gallery of Architecture and Design. Opening of the exhibition will be during Design Night on 24.09 at 6 pm.

Exposure of awards will take place Sept 24, 8 pm during big gala night.