Estonian Design Prize BRUNO 2020
Background
In order to value design and the profession of designer, the Estonian Association of Designers decided in 2006 to start giving out the Estonian Design Award. The first Design Award was given out in the eighties by Tallinn Art Institute Department of Design at the initiative of Bruno Tomberg. Among the award-winners were very experienced professionals like Matti Õunapuu, Heikki Zoova etc. The Estonian Design Award has been named after the pioneer of Estonian design, founder of design department at Art Academy – Bruno Tomberg.
The Estonian Association of Designers wishes to present innovative, high-standard new products to the public that would prompt Estonians to consume domestic design and motivate entrepreneurs to involve professional designers in product development. The recognition would encourage designers to create new interesting products and motivate them to learn about tendencies in design on the international level. For the design-knowledgeable entrepreneur participating in the competition with a designer and the public sector, product development from the aspect of design and design management would bring recognition and would be a good role model for others. In the long-term perspective, the Design Award is a springboard for new products and brands to the international arena.
BRUNO Estonian Association of Designers` design award for creator of best Estonian product in 3 categories:
PRODUCT DESIGN FOR A HUMAN ENVIRONMENT
means home and public furniture and objects (incl. outdoor furniture), lighting, various interior elements: textiles (carpets, rugs, rugs, etc.); table accessories (ceramics, glass); kitchen equipment, bath, etc.
LIFESTYLE PRODUCT DESIGN
refers to products that can be worn - clothing design; fashion accessories (shoes, bags, belts, scarves, hats, gloves; jewelry; watches; glasses, etc.); travel and hobby and pet equipment, etc.
ENGINEERING PRODUCT DESIGN
means vehicles, wheels and other means of transport; tools; medical aids; plumbing products, appliances, telephones, computers and other technology-based products.
Special prize - Life Work
_The Bruno product design award is awarded to an exceptional product or product series, manufactured either at the designer's own initiative, as a collaboration, or as a commission by a manufacturer/entrepreneur.
_Production-ready prototypes created during the past two years, or industrial products or product series already in production qualify to enter.
_All works created by designers working in companies registered in the Republic of Estonia and/or who have permanent residence and a residence and work permit can be submitted in the application for a design award.
_The evaluation will be based on product photograph(s) submitted with explanations (www.edl.ee/konkurss).
The nominees selected by the jury will proceed to the next stage, and
will present their products at a design awards exhibition for final
evaluation. Works by selected nominees will be featured in the design
yearbook and media.
Jury evaluation criteria:
_Innovation manifested in an innovative idea or implementation or material
_Environmental friendliness and sustainability in the use of the material
_Functionality that affects everyday life
_User-friendliness, including interaction design; inclusive design / universal design
_Ergonomics
_Constructive / technical solution
_Aesthetics
_Sales potential
